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THE BRIEF

The National Adult Literacy Agency (NALA) tasked us to strategically plan and optimise Google Ad campaigns for 48 e-Learning courses on Learn with NALA. We also optimised existing campaigns to achieve optimum results. Our goal? Drive traffic, clicks, and generate sign ups for a wide range of courses.

OUR SOLUTION:

We tailored course ads to NALA’s target audience, highlighting convenience, quality, and skill advancement. Refined targeting through keyword research ensured maximum ad visibility. Emphasising NALA’s free accredited courses, tutor support, and flexible learning options aimed to boost clicks. Analysing key performance metrics guided strategic adjustments and ongoing optimisation efforts including refined targeting and updating ad copy, were implemented to achieve campaign objectives.

GOOGLE ADS RESULTS

68,700

Impressions

7,150

Clicks

10.47

CTR

GOOGLE ADS RESULTS

68,700

Impressions

7,150

Clicks

10.47

CTR

THE BRIEF

Our objective was to increase reach and engagement for Mack Signs across their social media platforms (Instagram & LinkedIn) to drive brand awareness among Irish businesses, agencies and brands.

OUR SOLUTION

We developed and executed a targeted social media strategy to elevate Mack Sign’s online presence and communicate the companies values and services. We created high quality content and maintained cohesive messaging across Instagram and LinkedIn. The following results reflects the highest-performing month of analytics.

INSTAGRAM RESULTS

230000

Impressions

176000

Accounts Reached

200000

Reel Plays

INSTAGRAM RESULTS

230,000

Impressions

176,000

Accounts Reached

200,000

Reel Plays

LINKEDIN RESULTS

24,500

Impressions

12,500

Video Views

450

Page Visitors

LINKEDIN RESULTS

24,500

Impressions

12,500

Video Views

450

Page Visitors

Let's work together to revolutionise your social game!

Let's work together to revolutionise your social game!